Y Your Agency

Monthly performance report

Northside Dental

Reporting periodOctober 2026

Compared withSeptember 2026

Prepared byYour Agency

The short version

October was a harder month. Ad clicks rose 9% to 1,169 from 1,073. The one to keep an eye on: Cost per conversion rose 12% to $46.29 from $41.29.

Organic search sessions7,3503% worse than last monthvs last year 6% better than the same month last year

Key events2751% better than last monthvs last year 25% better than the same month last year

Search clicks6,5977% worse than last monthvs last year 17% better than the same month last year

Conversions555% worse than last month

Organic search sessions, last six months

7,115May

6,941Jun

7,092Jul

6,576Aug

7,592Sep

7,350Oct

WinAd clicks rose 9% to 1,169 from 1,073.

WinSessions rose 8% to 12,882 from 11,980.

WatchCost per conversion rose 12% to $46.29 from $41.29.

Watch1 landing page lost more than a tenth of their sessions.

Your website

Website traffic

Data from Google Analytics 4

Sessions12,8828% better than last monthvs last year 29% better than the same month last year

Organic search sessions7,3503% worse than last monthvs last year 6% better than the same month last year

Key events2751% better than last monthvs last year 25% better than the same month last year

Engagement rate67.8%1.9 pts better than last monthvs last year 1.7 pts worse than the same month last year

Sessions per day

This monthLast month

Oct 31 · 215

Oct 1Oct 9Oct 16Oct 24Oct 31

Where visits came from

Organic Search7,350 57%3%

Direct2,180 17%20%

Referral1,502 12%46%

Organic Social1,015 8%35%

Email807 6%15%

What happened

Sessions rose 8% to 12,882 from 11,980. Organic search sessions fell 3% to 7,350 from 7,592. The most visited landing page was Homepage with 1,994 sessions. /invisalign-cost grew the most, from 957 to 1,513 sessions.

Top landing pages	Sessions	Key events	Sessions change
Homepage	1,994	83	▲ 3%
/invisalign-cost	1,513	67	▲ 58%
/teeth-whitening	1,282	53	▲ 9%
/emergency-dentist	1,020	40	▼ 4%
/dental-implants	764	26	▼ 16%

Search visibility

Data from Google Search Console

Search clicks6,5977% worse than last monthvs last year 17% better than the same month last year

Impressions314,1433% worse than last monthvs last year 48% better than the same month last year

Click-through rate2.1%0.1 pts worse than last monthvs last year 0.1 pts better than the same month last year

Average position12.90.7 worse than last monthvs last year 2.4 better than the same month last year

Clicks per day

This monthLast month

Oct 31 · 184

Oct 1Oct 9Oct 16Oct 24Oct 31

What happened

Search clicks fell 7% to 6,597 from 7,125. Average position slipped by 0.7 to 12.9. The search query that brought the most clicks was "invisalign cost near me" with 2,340 clicks, at average position 2.9. "invisalign cost near me" climbed from position 11.4 to 2.9.

Top search queries	Clicks	Position	Position change
invisalign cost near me	2,340	2.9	▲ 8.5
emergency dentist open now	1,761	5.0	▼ 0.3
teeth whitening cost	1,560	7.1	▲ 1.7
dental implants cost	1,332	9.9	▲ 1.2
dentist near me	884	11.9	▲ 0.7

Advertising

Paid ads

Data from Google Ads

Ad spend$2,5466% more than last month

Ad clicks1,1699% better than last month

Conversions555% worse than last month

Cost per conversion$46.2912% worse than last month

Ad spend per day

This monthLast month

Oct 31 · $75.00

Oct 1Oct 9Oct 16Oct 24Oct 31

What happened

Ad clicks rose 9% to 1,169 from 1,073. Cost per conversion rose 12% to $46.29 from $41.29. The campaign with the most spend was Emergency dentist near me: $917 for 24 conversions. Emergency dentist near me had the lowest cost per conversion at $38.21.

Top campaigns by spend	Spend	Conversions	Cost / conv.	Conv. change
Emergency dentist near me	$917	24	$38.21	▼ 11%
Invisalign consultation	$764	14	$54.57	▼ 13%
Teeth whitening promo	$560	10	$56.00	▲ 43%
Brand search	$305	7	$43.57	▼ 13%

Looking ahead

Next month's plan

Refresh the pages that lost trafficUpdate the content, titles and internal links on the landing pages whose sessions dropped.

Win back lost rankingsImprove the titles and snippets of the pages that fell in search results.

Shift budget to your best campaignGive more of the budget to the campaign with the lowest cost per conversion.

Review next month's goals togetherA short call to decide what matters most to focus on.

Website traffic

Search visibility

Paid ads

Next month's plan

Send reports like this every month.